Description

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Responsibilities

The Opportunity

The main objective of the role is to develop and execute against the licensing strategies to expand PepsiCo’s brand presence in the region through partnerships and merchandising to deliver meaningful and consistent revenue growth for PepsiCo.

Your Impact

As Director of Licensing, LATAM your scope would consist of …

• Strategy & Planning – work with VP of Licensing & Merchandising to develop and execute the long term and short term licensing strategies to maximise revenue and brand influence across the region.
• Business Development - Identify, negiotiate and secure partners and licensing agreements across key product categories within region to ensure revenue growth and brand alignment.
• Partner Management - Manage agent relationship in region ensuring delivering against PepsiCo licensing strategy and key initiatives as well as licensee base ensuring financial and brand compliance and best in class execution of product in market.
• Cross-functional collaboration - Partner with Marketing, Design and Dcomm to drive brand presence and revenue.
• Retail Sales and Marketing - Cultivate and maintain key retailer relationships to deliver against licensing strategy and secure meaningful programs and product launches.
• Market and Trend Analysis – Use consumer insights, market trends and performance date to deliver against licensing objectives and identify new business opportunities.

Requirements

• 8-10+ years of experience in launching licensed goods across LATAM region with exceptional contacts with retailers and licensees within the region.
• Experience in wide cross section of product categories (Health & Beauty, Softlines, Food & Beverage, Hardlines).
• Strong experience in managing agent partnerships in the past.
• Strong negotiation skills and experience managing a portfolio of brands.
• Exceptional communication skills.