Description

Remote Work: No

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.

Come make an impact every day at Zebra.

The Channel Marketing Manager will work closely with the Distribution and Channel Sales team in support of sales, distribution partners, sub-distribution partners, Channel partners, ISV and Global SI in the planning and executing of marketing plans and programs that increase Zebra market share. The person will directly work on direct programs with the contracted BDMs within the distributors and partners along side with the Zebra sales team that cover the regional market and develop and execute aligned channel marketing plans with targeted partners to address business/marketing challenges. This position will also own the development of annual business/marketing plans through collaborative planning processes aligned with Zebra’s go-to-market initiatives with the unique strengths of each distributor and channel partners and deliver a plan with clear goals, objectives and metrics.

Responsibilities:

• Team Leadership & Development: Lead, coach, and mentor a team of marketing professionals. Set clear goals, manage performance, and foster a collaborative environment that encourages professional growth and delivers on key business objectives.
• Strategic Marketing & Planning: Strategize, develop and execute comprehensive go-to-market and channel marketing plans that align with regional/global strategy and sales objectives. Collaborate with key stakeholders including Channel Sales, Account Managers, Global SI BMs and Product/Business units to ensure strategic alignment.
• Partner Enablement & Execution: Lead the execution of marketing, enablement, and engagement initiatives for all channel partners including distributors, channel partners, ISVs and Global SI. This includes advocating product launches, creating targeted campaigns and content, planning events, and educating and executing with partners on new promotions and programs.
• Performance, Reporting & ROI: Monitor, measure, and report on the performance of all marketing plans against objectives. Conduct quarterly business reviews and provide detailed reporting to determine ROI and optimize investments.
• Budget & Project Management: Manage the annual marketing budget, including MDF/COOP funds, and oversee the approval of all related projects. Track all partner marketing activities using program management tools (e.g., Vistex) and ensure all planning and spent are on a timely manner.
• Stakeholder & Relationship Management: Act as a strategic partner to internal sales and management teams, building strong relationships to expand account penetration. Proactively consult with partners to suggest marketing approaches that accelerate revenue generation.
• Customer & Market Insights : Gather and deliver "Voice of the Customer" insights to inform and improve the development of marketing programs and address evolving business needs.

Qualifications:

Preferred Education

• Bachelor’s degree or equivalent with business or marketing focus

Preferred Work Experience (years)

• -8 to 10+ years as a marketing strategist in a B-B corporate-based marketing position

Key Skills and Competencies:

• Fluent in English and Mandarin is preferred as this role would work with partners based in China who may not be able to communicate in English.
• In-depth knowledge of distribution (IT and Value Add) and partner routes-to-market
• Experience transforming business objectives into marketing goals/strategies
• Experience in product, solution and vertical marketing, including integrated campaign development
• Demonstrated ability to drive decisions, deliver results on short timelines, capable of managing multiple priorities in a fast-paced environment
• Understanding of channel GTM readiness and financial health of the channel

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy .