Description

Job Summary: The Product Growth Manager will spearhead lead generation, drive the adoption of our proprietary digital tools, and build a robust community of digital native shippers (importers/exporters), ultimately converting tool users into revenue-generating clients for our logistics booking services.

Principal Duties and Responsibilities

• Lead Generation & Conversion: Develop and execute full-funnel digital campaigns (SEO or whatever is relevant in the AI-mode era, Paid Media, content creation) to acquire qualified B2B leads across target African markets, focusing on converting them into users of our digital tools.
• Product Adoption: Implement growth hacks and strategies to increase the daily/weekly/monthly active usage of key utility tools (e.g., OneTrack 365, TradeDocs 365, EasyBook 365), establishing them as indispensable resources in the shipping ecosystem.
• Community & Loyalty: Cultivate an engaged community of shippers that actively provide feedback and demonstrate loyalty, directly leading to increased bookings via the Digital Booking Platform.
• SaaS Launch: Design and execute the initial go-to-market strategy for our new B2B SaaS products, ensuring lead volume and product-market fit validation.
• Analytics & Experimentation: Rigorously test hypotheses, track key metrics (CAC, LTV, conversion rates across tools), and utilize data to rapidly scale successful growth channels.

Competency and Skill Requirements

Job-Related Skills

• Strong understanding of digital growth methodologies (AARRR funnel, product-led growth, AI-driven marketing).
• Proven ability to design and execute scalable social media and online/digital acquisition and activation strategies.
• Strong analytical mindset with the ability to interpret complex data and convert into actionable insights.
• Experience with product experimentation, customer segmentation, and journey mapping.
• Excellent research, communication, and presentation skills.
• Ability to simplify complex concepts for diverse stakeholder groups.
• Strong project management and multitasking abilities.
• Proactive, innovative, and comfortable with rapid iteration..

Digital Skills

• Proficiency in digital marketing tools (Google Ads, Meta Ads, LinkedIn, Programmatic Platforms).
• Strong understanding of SEO, analytics, and performance tracking.
• Experience with CRM and automation tools (HubSpot, Zoho, etc.).
• Ability to use analytics tools such as Google Analytics, Mixpanel, Power BI, or Amplitude.
• Familiarity with A/B testing tools and experimentation frameworks.

Personal Qualities

• Strong leadership and collaboration skills.
• Highly analytical and data-driven decision maker.
• Strong interpersonal skills with the ability to engage internal stakeholders and external users.
• High level of integrity, accountability, and ownership.
• Creative thinker with a bias for execution and growth.
• Ability to thrive in a fast-paced, high-growth environment.